Professional Profile
I build best-in-class, next-generation brands and user experiences. I offer a rare combination of strategic acumen, world-class creative execution, and extensive hands-on experience designing state-of-the-art identities and ICT products and media internationally.
- A proven record of rapidly defining strategic imperatives and designing high-impact brands and user experiences purpose-built to achieve and extend these organizational objectives.
- Highest quality standards and award-winning portfolio, consistently crafting best-in-class ICT applications and media ranging from game-changing brand identities, to award-winning web and mobile user experiences, to iconic international marketing campaigns.
- Demonstrated ability to build and sustain positive, productive internal cross-functional relationships, as well as external public and media relations, across global markets.
Experience
Principal, Sugai Munson Communications
Kirkland, WA
Provide strategic consulting and creative services to clients including Microsoft, the U.S.-Japan Council, Seattle Arts & Lectures, and Conceivian, among others. The Microsoft engagement involved reformulating and redesigning mission-critical components of the company’s Windows Mobile B2C and B2B interactive communications. A bold new strategic approach and creative execution helped Microsoft increase owner registrations and involvement in its loyalty program over 400%. For Seattle Arts & Lectures, a vital new brand and online experience resulted in sold-out events and a record-breaking season. For Conceivian, a tech incubator, services range from defining organizational strategic objectives and tactical requirements, to managing and producing branding, marketing, and product UI/UX deliverables for client engagements including rapid product prototyping for Microsoft, as well as the launch of a number of highly innovative web and mobile v1 ventures.
Director,
Global Marketing and Communications, Expedia
Inc.
Seattle, WA
Established this travel media company’s first-ever
global, multi-brand B2B marcom program. Accomplishments:
Following an intensive development cycle, the complete
program eventually included the company’s first
fully articulated corporate branding, consistent strategic
messaging across its entire family of consumer brands
and global markets, a pioneering advertising strategy
and campaign, in addition to a comprehensive set of
mission-critical print, film and online B2B marketing
communications media. Additionally served as ghostwriter
for president.
Principal, Sugai Munson Communications
Washington, DC
Provided marketing and communications strategic consulting
and creative services to a broad range of academic,
governmental and corporate organizations. Clients
included the Brookings Institution, Dolby, American
College of Cardiology, AARP, BroadSoft, Howrey, Simon,
Arnold & White, the U.S. Department of Health
and Human Services, Mazda, De Beers, Vodaphone, AIG
and Lipton Teas.
Communications
Executive, Gateway, Inc.
Yokohama, Japan
Led rapid development of this high-tech firm’s
first comprehensive corporate communications program
for its fast-growing Asian operations. Accomplishments:
Conducted thorough analysis of highly complex organizational
communications needs, detailed and gathered resource
requirements, reengineered company-wide knowledge
management and flow, established supportive media
and organizational processes, hired and trained management
team for this national and regional Asian program.
Served as speechwriter and ghostwriter for CEO.
Communications
Director, American Chamber of Commerce
in Japan
Tokyo
Directed communications for what is often termed the
most important U.S. business organization outside
the United States. Accomplishments: Enhanced quality
and effectiveness of marketing, public relations and
internal media, recasting editorial strategies, graphic
presentation, budget priorities and supportive processes.
Refocused marketing communications program around
innovative, award-winning extranet, redesigning editorial
and technological functionality, integrating organizational
knowledge management and data processing, and forming
strategic partnerships with major government and industry
news providers.
Communications
Director, The American School in Japan
Tokyo
Managed all marketing and other print and digital
communications for this prominent international institution.
Accomplishments: Supervised professional, freelance
and clerical staff in addition to orchestrating support
by international community in building the organization’s
first fully integrated print and online marketing/communications
program. Established award-winning Internet presence,
the first of its kind in the nation, to serve as marketing,
communications and educational tool for alumni, educators,
parents, and current and prospective students.
Copywriter
& Editor, J. Walter Thompson,
Ltd.
Tokyo
Created global print and film corporate communications,
as well as retail and consumer promotional materials,
for Shiseido, Ltd. Wrote national and international
advertising for clients such as Kodak, Ford and Haagen-Dazs.
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