Case Studies
Seattle Arts & Lectures
A careful, highly collaborative research phase, consisting of a series of in-depth interviews, creative exercises, and facilitated group sessions culminated in the organization’s first fully articulated brand strategy, identity, and all-new digital and collateral media.
Microsoft
I led
initiatives at Microsoft in re-envisioning and
redeveloping business-critical components of the
company’s global Windows Mobile interactive
program, improving user experience and
customer retention through the crucial areas of
product support, customer loyalty, and business
partner communications.
Expedia
Developed global, multi-brand marketing communications
program for the world’s largest online travel
marketplace, including the establishment of a
new interactive marcom platform, enabling management
and staff in 58 nations to provide tailored business
intelligence and market information to travel
industry partners ranging from Hyatt to family-run
inns in China.
BroadSoft
I handled the complete rebranding and development of
a full suite of online and offline marketing communications collateral
for the world’s leading provider of VoIP
technologies.
American College of Cardiology
Together with the principals of J Street Consulting, I managed the naming, branding and creation of film and print launch media for the organization's new program for Interventional Cardiologists.
The
Brookings Institution
Created comprehensive brand identity repositioning
and development of print collateral system for
Brookings' Asian Center.
The
Math Forum
Carried out comprensive rebranding and development
of print and online collateral for the nation's
preeminent resource for teaching and learning
mathematics.
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Writings
Shiseido
I researched and wrote a broad range of global consumer advertising
campaigns and corporate marketing communications
for this major Japanese cosmetics and skincare
corporation.
Mazda
Copywrote and edited a series of feature 'advertorials,'
which appeared in Asian and other international
English-language media.
Haagen-Dazs
Developed the original consumer advertising theme
and tagline for the product launch in the Japanese
market.
Techologies of Sin & Salvation
In the beginning, perhaps with the first uniquely human thought, was the Word – and humankinds' first virtualizing technology ....
Expedia
There
are comforting constants in this business. Gracious
hospitality, fresh linens, and morning coffee in an
oversized robe all call to mind the rich traditions
of the hotel industry ....
Expedia
Ten
years ago next month, a few technologists with a shared
case of wanderlust dreamed up a way to buy and sell
travel online – and Expedia.com was born....
Work in the Digital Age
My
good friend doesn't have much patience for ruminating
on Americans' tendency to overwork and overspend.... |
